A Usability Checklist – Refreshed & Updated

Create a clear path to conversion goals

7/11/16: This post was originally published in October 2012 and has been revamped and updated for relevance and timeliness.

From home design colors to fashion trends, hottest apps to coolest vacation spots, today’s pace of change is extraordinary. It seems that technology evolves as we sleep, presenting new opportunities and challenges with each new day. Staying abreast of changes in search algorithms, software updates and social platforms can be dizzying even for the most tech-savvy among us.

If I told you once, I told you 7 times …

With a significant shift in online usage to mobile devices, you may be tempted to focus your attention exclusively on mobile strategies. Don’t neglect your desktop.

Remember that marketing statistic about the need to be exposed to a message seven times, to make it stick?

While a recent report from ComScore notes that 65% of time spent online takes place via a mobile device, the desktop — cited as a “secondary touch point” in many cases – may be where the conversion happens.  

The user experience — on a phone, tablet, desktop or app — is key to keeping visitors on your site to drive toward those conversions. Usability is the practice of making the experience of transacting with your business or product simple and intuitive for users. Good usability enables users to focus on the task they wish to accomplish, rather than the tools needed to get it done. In addition to your site’s navigation and design, your content, fonts and colors are all relevant factors to consider. Review this updated checklist and compare to your own website to assess the user experience of your site.


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