Some days, it can be tough to craft yet another pithy, engaging and informative blog post. Yet maintaining your blog cadence is an important signal to search engines and readers that you are credible and worth following. While we recommend using an editorial calendar to provide the needed structure to make content publication less burdensome,…
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Social Media How-To Guides New to Facebook, Twitter or LinkedIn? Posting on social media but not comfortable that you're spending your time effectively? Or have a bare-bones profile that isn't working for you? We've developed three reference guides to help improve your knowledge and comfort level with LinkedIn, Facebook and Twitter. Even if you're already using social media…
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Social Media In the Face of Tragedy: Is There a Right Way? BAA.org Words usually flow easily for me - a fact which makes sense considering my line of work -- but I struggled over the past week in attempts to write this post. How many synonyms are there for horror, depleted, despair? To say…
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Online shopping has become a way of life. For many, the motivation is convenience or product depth; others simply prefer to peruse online photos rather than stroll store aisles. Of course, some demographics do more shopping online, and certain products and services are purchased online more readily. (more…)
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Is Facebook Worth Your Time? For most businesses, marketing is necessary to achieve growth. Whether you are doing the work yourself or paying someone to handle your marketing, you want to be sure that your investment is working for you. Online metrics are available to help you determine the effectiveness of your marketing efforts. For…
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