As you build your business and your brand, developing your online presence will help you to increase your visibility and create a bigger footprint. Every piece of content on your website, each social media post, online member profile, blog article, video or photo — in fact, any element online associated with a web address —…
The art of search engine optimization (SEO) is complex and ever-changing. A strong dose of discipline and ongoing perseverance are needed to keep (or get) your site well-placed in the organic search results pages. Myriad factors contribute to successful SEO; among them demonstrated credibility and original, keyword-rich, user-focused content. SEO strategies include both on-page search engine optimization…
It’s okay to come clean. Even while working to grow your business, do you routinely delete, ignore or mark as spam (!) those notification emails from LinkedIn? You know, the ones with messages from or news about your connections — or people who viewed your profile and want to connect with you? While they may…
You’re an expert; you know your craft. You’ve been at it a while and understand the ins and outs, the potential pitfalls, the manufacturing process or delivery system, not to mention the sales cycle, channel strategy and profit margins. So writing about it should be easy – right? Often, it’s not. Once you’re an expert,…
This time of year, when you hear about rankings, they aren’t the ones relating to search engine listings. In March, rankings are about brackets and pump-fakes and second chance points … and some really good live television if you are a basketball fan. Yes, March Madness is upon us, and it seems there are more similarities…