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Aug 07
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Even A Small Flaw Is Memorable

By Business Tips, Search Engine Optimization, Usability, Website Optimization 2 Comments
A small detail can taint even the most stellar first impression. We may chuckle at a video of an impeccably coifed high-profile actress on the red carpet, trailing toilet paper from her designer stilettos. Or smirk quietly when a capable but overbearing colleague grandstands at a team meeting, arms waving and mouth open, the evidence of…
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Jun 28
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Canned Content Is For The Birds

By Business Tips, Email Marketing, Marketing Strategy, Website Optimization 2 Comments
With canned content, your business is nearly indistinguishable from your competitor's. There are times when it's really hard to bite your tongue. I had one of those moments during a recent conversation with a new client. While discussing their current marketing tactics and how we could improve their effectiveness, the client mentioned that they use email…
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