Tips for Using Facebook Strategically While some Facebook pages are quite active, with lots of dialogue and good interaction, expectations for Facebook business pages frequently don't match reality. So how do you get more engagement on your Facebook business page? (more…)
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What's In A Font? When you have roughly three seconds to convince a website visitor that your site is of value to them, everything matters. Big things -- like ensuring your message comes through clearly and quickly. Little details -- like and layout and readability. Lack of attention to these details can mean a poor user experience, leading…
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As a business owner or manager, there are always more tasks to complete than time to do them. Wouldn't it be great to know which marketing efforts are driving website traffic? Would you be less frustrated with posting Facebook if you knew it was sending visitors every week? Might you be more motivated to post your…
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Get Strategic With Your Business Development This Summer How are you positioning your business? Can you articulate what makes your company uniquely valuable to potential customers? There are a myriad of channels available to market your business. Do you have a plan for which ones you've chosen, and how you'll use them? Are you behaving…
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You want to improve your visibility online. Good. But you don’t feel that you have the time or commitment to maintain a blog. “I can hardly manage my monthly email newsletter; no way can I keep up with a blog!” “I just don’t have that much to say … and I’m already posting on Facebook daily.”…
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