While it’s basic human nature to see the world through our own filters, relying exclusively on a personal perspective can limit your business success.
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With an external perspective, rather than an internal focus, case studies offer a powerful way to highlight your value to prospective clients.
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The temptation of warm-weather pastimes exerts a powerful pull. The key (before you bail for the beach) is to set processes in motion, so your efforts are working while you're ... well, not.
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Even those who are highly interested may at times prefer to remain anonymous, to observe from a distance. Allow a prospect to be a fly on the wall.
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How do you explain your business to a prospective client? Do you launch into a prepared sales pitch, infused with industry parlance -- or do you try to simplify to make your offerings relatable to a non-expert? Editing the tech-speak without dumbing down your value is a tricky balance.
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