With canned content, your business is nearly indistinguishable from your competitor's. There are times when it's really hard to bite your tongue. I had one of those moments during a recent conversation with a new client. While discussing their current marketing tactics and how we could improve their effectiveness, the client mentioned that they use email…
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Are you missing a key step to email marketing success? You're distracted. Yes, you have work to do, but it's a beautiful day and you want to be outside. Or your personal to-do list is out of control and you just need some time to tackle it. Maybe you simply want to work a little less hard.…
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The application of hashtags in each platform is as varied as a dinner of tapas small plates. The hashtag emerged as a method to sort through innumerable volumes of social media posts. Initially used by Twitter, hashtags helped users to classify or categorize tweets around specific topics, making relevant content discoverable by others. Searching on a hashtag like…
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Like a ship’s captain, you must plot your route, meticulously considering the changing currents, shoals and tides. There are many approaches to entrepreneurship -- purchasing a franchise, acquiring an established company, freelancing as an independent contractor or starting a brand new venture of your own. Each model has its own unique set of benefits and challenges.…
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Marathoners don’t successfully complete a 26 mile race with a fitness plan of two mile jogs around the neighborhood. They train with consistent and deliberate efforts, increasing their distance over time to lead to the desired end-result.
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