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Apr 17
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Rouse hibernating email subscribers - Online Amplify

7 Surprising Ways to Rouse Your Hibernating Email Subscribers

By "How To" Series, Business Tips, Content, Email Marketing, Marketing Strategy 2 Comments
Do your email subscribers open your emails? How many actually engage with your content? Have you assessed which tactics, topics and timing generate the best open and click-through rates? Despite the proclivity for social media, email marketing continues to be a powerful channel for businesses. However, you must provide value with insightful and uncommon information…
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Dec 11
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Crossing the Bridge to a New Year - sunset over the bridge

Crossing the Bridge to a New Year

By Business Tips, Content, Frequently Asked Questions, Infographics, Online Presence, Social Media, Tidbits of Wisdom No Comments
And just like that, another year is nearly over. As we reflect on the year coming to a close, the dramatic pace of technological change is impossible to overlook. In 2023 we saw big shifts in social media, including the reinvention of Twitter as X, the explosive growth of video reels and the introduction of…
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Nov 13
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Refresh-Reinvent and be Thankful - Online Amplify

Surprise & Delight: Refresh, Reinvent and be Thankful

By Blogging, Content, Marketing Strategy, Social Media, Uncategorized, Website Optimization 2 Comments
While turkey, pie and football may be the first traditions that come to mind, Thanksgiving is a tribute to our country's beginnings. On this day, we honor the memories of the first Thanksgiving, when the English colonists and the Wampanoag Native Americans came together and shared a feast to celebrate the autumn harvest in Plymouth,…
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Jun 12
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Is Human Content Creation A Thing of the Past?

Is Human Content Creation A Thing of the Past?

By Blogging, Content, Email Marketing, Search Engine Optimization, Social Media No Comments
Over the past two decades, smart technology has become deeply ingrained in our daily lives. The introduction of iRobot's Roomba vacuum in 2002 was met with eager adoption, as consumers sought to reclaim time and energy spent cleaning their homes. In 2005, TiVo took on the persona of a friend, recommending television shows based on…
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May 08
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For Content Strategy Insights, Look to the Garden

For Content Strategy Insights, Look to the Garden

By "How To" Series, Business Tips, Content, Email Marketing, Frequently Asked Questions, Marketing Strategy, Online Presence, Social Media, Website Optimization 2 Comments
A robust garden is inspirational. With the variety of textures and colors, captivating movement and the scent of blossoms, observers can hardly help but be enchanted. But the process of transformation -- from a plot of dry earth (or weeds!) to a plethora of blooms -- requires time, attention and dedication. Just like building the…
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