The year-end is in sight. It's time to reflect on the year coming to a close and consider how we can do better in the coming year. Whether or not you're a fan of making resolutions personally, in business they are a necessary element for growth. This post has been refreshed for relevance. See the…
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Burgers or pizza? Beach or pool? Cat or dog? Life is full of choices. Every moment of every day we are deluged with information, which we must process, sort through and act upon. Fighting an overwhelming tide of incoming emails, most of us pick and choose a small percentage of emails to open and read (or more…
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One of the many powerful benefits of blogging is the unique keyword-rich URL of each post. Blog posts not only provide relevant content to increase your online footprint, but also demonstrate authority and signal search engines that your site has fresh content to be shared. That helps your site to get ranked so it appears…
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The art of search engine optimization (SEO) is complex and ever-changing. A strong dose of discipline and ongoing perseverance are needed to keep (or get) your site well-placed in the organic search results pages. Myriad factors contribute to successful SEO; among them demonstrated credibility and original, keyword-rich, user-focused content. SEO strategies include both on-page search engine optimization…
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You're an expert; you know your craft. You’ve been at it a while and understand the ins and outs, the potential pitfalls, the manufacturing process or delivery system, not to mention the sales cycle, channel strategy and profit margins. So writing about it should be easy – right? Often, it’s not. Once you’re an expert,…
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