Are you missing a key step to email marketing success? You're distracted. Yes, you have work to do, but it's a beautiful day and you want to be outside. Or your personal to-do list is out of control and you just need some time to tackle it. Maybe you simply want to work a little less hard.…
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Emotion is a powerful motivator. Consider the iconic SuperBowl ad where the Budweiser Clysdale races through city streets to reunite with the trainer who raised him. The ad touches the hearts of even the most stoic among us, even though it never mentions any product attributes. Can you imagine if your client interactions were even half that intense?
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A client considering a website redesign asked me to review the effectiveness of their current site. Developed by a web hosting company that specializes in the client's niche, the site was built from a template which included industry-relevant copy, with designated fields to "personalize" the site.
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Is your blog hibernating? Or are your readers? Many people launch a blog without considering the commitment. Maybe you wrote a maiden perfunctory post or two when you launched your website. Or you publish something (unremarkable -- or simply dull) on occasion, to assuage your guilt. Perhaps (please, no) you have a single post on your…
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An authentic response takes more than an instant. Before clicking "like," try pausing for a moment to reflect. Then craft a response that is heartfelt, sincere and honest. That's a valuable first step toward authentic engagement.
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