Websites need a continuous influx of fresh website content to gain the attention of search engines, which deliver search results based on complex algorithms with a large number of ranking factors. Fresh content is a key ranking factor. But search engines have countless website pages to index. Even if you're adding new content every week,…
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Are you more focused on getting the sandcastle steps just right, than on setting up processes to grow your business? Just nod your agreement and stop feeling guilty. When the beach and bicycle and boat are all clamoring for your attention, it's hard to be focused. In these dog days of summer especially, a more informal,…
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"Who gets too much email?" I asked that question recently when presenting to a group. Not surprisingly, nearly every hand in the room shot up into the air. Participants broke into impassioned dialogue about overflowing in-boxes, spammers and unsubscribes. Once I regained control, I spent the next 15 minutes talking about the effectiveness of email…
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Content marketing is an exceptional way to demonstrate your authority and expertise. With a seemingly endless variety of platforms available, it may seem that you need to spend an extraordinary amount of time creating content to share. Most people don't have the bandwidth to constantly create new content for each platform -- nor is it…
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Heartbreak Hill: Marketing Is A Marathon In business and in sports, enduring success is the result of hard work and long-term commitment. On this Marathon Monday, learn from those who know how to go the distance. This post has been updated for relevance and timeliness. Please see the refreshed post here.
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