Content marketing is an exceptional way to demonstrate your authority and expertise. With a seemingly endless variety of platforms available, it may seem that you need to spend an extraordinary amount of time creating content to share. Most people don’t have the bandwidth to constantly create new content for each platform — nor is it necessary.
Create once, then repurpose
By creating once, and repurposing your content using a disciplined process, you can gain dramatically greater visibility for each piece of content, extending your reach while saving time and resources. While not all pieces of content are evergreen (or timeless), many can be repurposed — as a blog post, email newsletter, infographic, Slide Share presentation, video, eBook, social media post, webinar … and the list goes on.
On our blog, we’ve often shared strategies to leverage your content. Below, we’ve shared a few posts with clever strategies to repurpose your content.
