A focus keyphrase helps authors to reduce drifting and hone in on a clear topic. The focus keyphrase is where content and search engine optimization come together. Build content around a thoughtfully developed keyphrase to get ranked by search engines and eagerly consumed by readers.
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How do you explain your business to a prospective client? Do you launch into a prepared sales pitch, infused with industry parlance -- or do you try to simplify to make your offerings relatable to a non-expert? Editing the tech-speak without dumbing down your value is a tricky balance.
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Whether you welcome all invitations or are selective about who you welcome into your LinkedIn network, there may be times when you want to downplay a LinkedIn relationship -- or sever it entirely. Fortunately, LinkedIn provides functionality to manage these actions simply and without proactively notifying the connection of the relationship change. Options include unfollow,…
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Remember the movie The Incredibles? It's a highly entertaining animated film about a family of superheroes who attempt to hide their powers and live a quiet suburban life, in accordance with a government mandate. Each family member has their own unique superpower, which assist them in their adventures fighting evil. In their mundane alter-ego lives,…
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Development of an editorial calendar is a left brain activity, whereas crafting blog posts, videos or podcasts are right-brain activities. While most of us possess both right- and left-brained acumen, attempting to draw from both simultaneously can be frustrating and unproductive.
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