A well thought-out site mimics a walkable neighborhood; it’s easy to navigate and invites the user to explore in a natural way. As part of the template that appears on all pages, the website footer gets a lot of visibility. So it's very important to finesse it and maximize its value.
Read More
While today's quests for information generally begin with an online search, the actual nuances of that search can vary widely. Some searchers are strongly channel-centric, commencing their information quests directly on their preferred channel. For those on a "how-to" search, that channel is most often YouTube. Learn how to add clickable calls to action (cards)…
Read More
Evolving as your business grows and changes, your website should be a living thing. The changes may be minor or more substantial, mirroring the expansion of your business and where you are in your business’ lifecycle.
Read More
There are times when new business just drops in your lap. You're routinely going about your work, not even focused on new business development, and the phone rings, or you're approached at a meeting, or a friend or colleague refers a prospect who needs exactly what you offer -- and is ready to buy now.…
Read More
Take a deep breath and follow Dorothy's approach when she desperately wanted to return to Kansas. Rather than "there's no place like home," your phrase to repeat three times (and make your mantra) is: I will keep my website fresh Evolving as your business grows and changes, your website should be a living thing. The changes may be minor…
Read More