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Marketing Strategy

Mar 21
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collaboration

Partner Up: The Power of Collaboration

By Business development, Marketing Strategy No Comments
Today’s blog article is a guest post courtesy of Jacqueline Ganim-DeFalco, Founder of Marketing Recon. Marketing Recon partners with executive teams, designing custom programs to create stronger strategic linkages between a company, its clients, and its partners and laying the groundwork for new market growth. Jacqueline is a valued member of my inner circle of…
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Oct 19
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long tail

The Long Tail Of Event Promotion

By Business development, Business Tips, Content, Events, Marketing Strategy No Comments
Capturing the long tail In the field of search engine optimization, the long tail refers to optimizing website content for a very specific search phrase, such as insulating light filtering honeycomb shades. The idea behind this practice is that while the pool of interested prospects may be smaller, the conversion rate is substantially higher. And…
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Sep 08
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Are You Ignoring Your LinkedIn Company Page?

By "How To" Series, Marketing Strategy, Social Media No Comments
Are you ignoring your LinkedIn company page? Image courtesy: Flickr For the most part, LinkedIn is a well-designed, easy-to-navigate platform. One area that isn't the most nimble is the lack of integration between company pages and personal profiles. Even for page administrators, company pages on LinkedIn are essentially separate from personal pages. Your personal connections…
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