As the year's end approaches, we like to reflect back, focusing on successes and noting those pesky "opportunities" for doing better in the new year. While there's not always enduring discipline around personal resolutions, from a business perspective we engage in intentional reflection. Similar to applying marketing intelligence to inform future marketing efforts, intentional reflection…
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Websites need a continuous influx of fresh website content to gain the attention of search engines, which deliver search results based on complex algorithms with a large number of ranking factors. Fresh content is a key ranking factor. But search engines have countless website pages to index. Even if you're adding new content every week,…
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Bandit or Ginger? Decisions, decisions. Some are simple, made in an instant; others require a process of mulling over or sleeping on before a thoughtful and clear answer emerges. Often we seek help to accelerate the decision making process, gathering input and various perspectives from others. With a serious choice before us, we may ask…
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Where did the time go? When engaging in social media, it's so easy to get sidetracked. With all good intentions, you sign in to a platform with a specific game plan and 30 minutes later you're deep into posts that (while they may be informative and interesting) have little relevance to your original goal. Strong…
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Are you ignoring your LinkedIn company page? Image courtesy: Flickr For the most part, LinkedIn is a well-designed, easy-to-navigate platform. One area that isn't the most nimble is the lack of integration between company pages and personal profiles. Even for page administrators, company pages on LinkedIn are essentially separate from personal pages. Your personal connections…
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