Whether you welcome all invitations or are selective about who you welcome into your LinkedIn network, there may be times when you want to downplay a LinkedIn relationship -- or sever it entirely. Fortunately, LinkedIn provides functionality to manage these actions simply and without proactively notifying the connection of the relationship change. Options include unfollow,…
Read More
Remember the movie The Incredibles? It's a highly entertaining animated film about a family of superheroes who attempt to hide their powers and live a quiet suburban life, in accordance with a government mandate. Each family member has their own unique superpower, which assist them in their adventures fighting evil. In their mundane alter-ego lives,…
Read More
While today's quests for information generally begin with an online search, the actual nuances of that search can vary widely. Some searchers are strongly channel-centric, commencing their information quests directly on their preferred channel. For those on a "how-to" search, that channel is most often YouTube. Learn how to add clickable calls to action (cards)…
Read More
For us, Facebook Business Suite appeared several weeks ago without any warning or notification. When attempting to schedule a post, a new tab opened into the Business Suite with a cryptic and rather half-baked explanation. Navigating within an account, this same awkward jump page was displayed each time we tried to view published or scheduled…
Read More
Facebook is encouraging use of hashtags to increase organic reach. Use hashtags can increase visibility of your Page posts by exposing them to a new and larger audience.
Read More