Sigh. Just when you were getting into a regular routine schmoozing with your network on LinkedIn ... Poof! Everything changed. Yep, another redesign -- this one intended to more "easily surface ideas, drive conversations ... be more productive and stay connected," according to LinkedIn. The new experience is being rolled out gradually with some features and functionality not yet…
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Gone are the days when a monthly magazine ad was enough to keep your business growing. An ever-increasing array of creative marketing strategies is needed to breaking through today's social media clutter. Quality content that captivates, informs or amuses is step one. Consistent, intentional posting and authentic engagement -- step two. Depending on your industry and target client,…
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Mistakes happen. Whether you stress over them or take them in stride, it's important to avoid repeating the error. If you're a page admin for a business Facebook page, chances are you've liked, commented or shared a post as your Page when you intended to do so as yourself. Or perhaps you meant your Page to share an update…
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An authentic response takes more than an instant. Before clicking "like," try pausing for a moment to reflect. Then craft a response that is heartfelt, sincere and honest. That's a valuable first step toward authentic engagement.
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Start small on social media Without question, overwhelmed is the word most often used by new clients when discussing social media marketing. Crafting creative content, managing functionality changes and maintaining cadence is hard enough on a single platform (never mind on three or four). My response -- in fact, my mantra for social media -- is to…
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