Yes, I use Facebook for business -- both my own and many clients. Facebook is the primary social platform for some clients because it's where their audience spends time online. We create events, engage socially, boost posts, run ads and leverage personal profiles and groups to increase visibility for their business page content. Still, it can be…
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Among a virtual sea of social platforms, Twitter was a rainbow fish. When it originally launched (incredibly, 10 years ago), it was a boldly unique platform with stringent - if esoteric - rules. Hashtags, first used by Twitter, have been embraced and adopted by most other platforms. Cryptic text-like messaging is the natural communication style…
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The speed and complexity of changes in the technology marketing space is indeed overwhelming. Just when you get comfortable with a routine, the rules change or there's some new hot platform that is delivering better results. With free trials and little commitment required to get started, it seems there is little risk to taking the…
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Free downloadable guide Pinterest is a highly visual social media platform that's growing in popularity. Since user content is primarily image-based, early adopters of Pinterest tended to be focused on certain industries with a visual bent, such as food, fashion, DIY gifts and design. As the platform has evolved and adoption increased, Pinterest is starting…
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In the world of social media, if you blink, you might miss something. While the polling feature on Twitter launched a mere three months ago, it's already been updated a couple of times. The enhancements provide users more control and greater functionality to solicit actionable feedback, nudging the feature from primarily playful to a business…
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