While turkey, pie and football may be the first traditions that come to mind, Thanksgiving is a tribute to our country's beginnings. On this day, we honor the memories of the first Thanksgiving, when the English colonists and the Wampanoag Native Americans came together and shared a feast to celebrate the autumn harvest in Plymouth,…
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If there's one central theme relating to social over the past decade-plus, it has been more is better. More frequent posts, more platforms, more followers, more images, video, technology. So the notion of restraint feels unusual, odd ... even off-putting. But more is not always better. Read on about five Instagram myths. Instagram myth #1:…
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From headlines to blog post titles, teaser text to email subject lines -- snagging the spotlight takes concentration, focus and frankly, a bit of sizzle.
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Can you answer yes to these five questions? Does your online presence convey a unique value that distinguishes your business from all others? Is your content credible, compelling and keyword-rich, yet understandable by potential clients? Are you leveraging on-page and off-page SEO to attract search engines and rank in search results? Is your website architecture intuitive and does it guide your…
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Making the Most of Your Website Header Location, location, location. We've all heard the expression regarding real estate, but how does it apply to your website? Since most visitors scan (rather than read) website content, a clean, uncluttered design helps direct their attention to well-placed information and images. First, identify your key conversion elements. Then…
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