Nowadays we just can't get away from the screen. In the course of any day, most of us spend hours with our eyes glued to one device or another. Whether we need to map a route, send an email or find information, we reach for the nearest device and get online. While we may be…
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"Who gets too much email?" I asked that question recently when presenting to a group. Not surprisingly, nearly every hand in the room shot up into the air. Participants broke into impassioned dialogue about overflowing in-boxes, spammers and unsubscribes. Once I regained control, I spent the next 15 minutes talking about the effectiveness of email…
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Let’s face it: When considering buying products or services from your business, most potential clients will start with a review of your website. That experience can lead the visitor to gain confidence and interest in your business, or to click away and search for competitors. As the centerpiece of your online presence, your website experience must…
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Your website is the primary online face of your business. As such, you want it to be compelling, to effectively convey your brand voice, and to offer an efficient and useful experience for your visitors. At the same time, you have certain goals for your business, and your website should naturally guide the visitor toward…
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Blogging is one of the best ways to demonstrate credibility and drive targeted traffic to your website. While highly effective, this fact is hardly a secret, which is why upon conducting a search on nearly any topic, you can find a blog post or two (or twenty). So you need to do everything possible to…
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