Brand pillars are not a competitive secret that should be kept close to the vest. Rather, they should guide your visual presence, marketing outreach and interactions, both online and offline.
March Madness is upon us, and there are more similarities between this premier NCAA basketball championship and competing in business than you might anticipate.
A well thought-out site mimics a walkable neighborhood; it’s easy to navigate and invites the user to explore in a natural way. As part of the template that appears on all pages, the website footer gets a lot of visibility. So it's very important to finesse it and maximize its value.
Website plugins review and cleanup: Plugins that are not actively maintained can present security vulnerabilities or conflict with automatic updates to website themes.