A credible online presence improves placement in search, offers proof to prospects and helps you rise above the competition. Download free infographic.
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The problem with canned “industry-focused content” is that it is industry-focused -- not centered on your target client. Not capitalizing on your unique value proposition, your unusual (but proven) approach or your personal expertise resulting from decades-long involvement in your field.
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Evolving as your business grows and changes, your website should be a living thing. The changes may be minor or more substantial, mirroring the expansion of your business and where you are in your business’ lifecycle.
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Selecting your domain name — or website address — takes time, consideration and a fair amount of dogged research. So if you’re starting a new venture, business or brand, and you need a new domain name, what factors should you consider?
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With an external perspective, rather than an internal focus, case studies offer a powerful way to highlight your value to prospective clients.
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