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analytics

Jan 09
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Resolution #1: Stop Ignoring Your Analytics

By Business Tips, Marketing Analytics, Marketing Strategy No Comments
Step off the gerbil wheel (photo credit: Flickr) Yep, it's January -- resolution time. Whether you are a resolutions believer or can't be bothered, the start of a new year provides a fitting opportunity to assess your past activities and commit to greater effectiveness going forward. Reflecting on the past year of long hours without much downtime, many business…
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Aug 22
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Polluted Analytics No More – Goodbye Spam Referrals

By "How To" Series, Marketing Analytics, Tidbits of Wisdom No Comments
Do you track your daily activity using a FitBit or similar device? If so, there may be times when outlier activities -- like a wobbling grocery cart -- are counted as steps. You may have wondered about the extra activity, or perhaps you are guiltily aware while treating yourself to an extra dessert (since you did all those steps!). Obviously,…
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