How do you avoid having that great blog post idea fly out of your head as quickly as it popped in? It's a matter of creating a structure to make content publication a simpler task. We use an editorial calendar.
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We've talked often about the importance of cadence in social media. Recipients of your posts become accustomed to your schedule and grow to expect to hear from you at regular intervals. So whether it's Facebook, Twitter, LinkedIn or Instagram, and whether you post weekly or five times daily, you create an expectation that should be fulfilled with…
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You want to improve your visibility online. Good. But you don’t feel that you have the time or commitment to maintain a blog. “I can hardly manage my monthly email newsletter; no way can I keep up with a blog!” “I just don’t have that much to say … and I’m already posting on Facebook daily.”…
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Our blog is launching soon! If you're signed up to receive our email newsletter, we'll email you to let you know when we have published a new blog post. Stay tuned!
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