Here we go again. Facebook is making more changes -- but this time, it's to business page templates, not algorithms. The intent of the changes, according to Facebook, is to better match the page design to the type of business, enabling visitors to locate key information and take desired action easily. Page layouts, buttons and…
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Mistakes happen. Whether you stress over them or take them in stride, it's important to avoid repeating the error. If you're a page admin for a business Facebook page, chances are you've liked, commented or shared a post as your Page when you intended to do so as yourself. Or perhaps you meant your Page to share an update…
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Yes, I use Facebook for business -- both my own and many clients. Facebook is the primary social platform for some clients because it's where their audience spends time online. We create events, engage socially, boost posts, run ads and leverage personal profiles and groups to increase visibility for their business page content. Still, it can be…
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How's Your Facebook Reach? If your business Facebook page metrics show some significant drops in recent months, you're not alone. Facebook is evolving their strategy and free marketing for business doesn't play a big role. With that said, it's not necessarily appropriate to throw in the Facebook towel just yet. Rather, you need to be…
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How-To: Invite Facebook Friends to "Like" Your Business Facebook Page There are certain questions we hear from clients and friends pretty frequently. One relates to how to get your friends to like your Facebook business page. Our first piece of advice on that topic is to restrain from sharing too much about your business on your personal Facebook page.…
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