Packaging your expertise into “products” (or productizing your services) provides prospective clients a more tangible asset, helping them to recognize their needs and propelling them to take action.
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Today's blog article is a guest post courtesy of attorney Ellen Lubell. A valued member of my inner circle of trusted colleagues, Ellen advises on technology matters such as legal website agreements, data security, copyright and open source licensing. This post was adapted from her original post. As the centerpiece of your online presence, your…
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How the work landscape has changed. Years ago, a great career started with landing a job in a big blue chip corporation, one with a management training program and a pension, with stock on the S&P 500 and lifetime loyalty. Today's world is another paradigm entirely, with smaller business leading the way in job generation,…
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Like a ship’s captain, you must plot your route, meticulously considering the changing currents, shoals and tides. There are many approaches to entrepreneurship -- purchasing a franchise, acquiring an established company, freelancing as an independent contractor or starting a brand new venture of your own. Each model has its own unique set of benefits and challenges.…
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