How do you explain your business to a prospective client? Do you launch into a prepared sales pitch, infused with industry parlance -- or do you try to simplify to make your offerings relatable to a non-expert? Editing the tech-speak without dumbing down your value is a tricky balance.
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Blogging is a commitment. Producing useful, inspired content is challenging, but maintaining a consistent blogging cadence adds additional layer of difficulty. When first launching a blog, business leaders (or their designated blog authors) are filled with creative energy, often publishing multiple blog posts only days apart. That sets a very high bar for the future.
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As the power of content marketing gains recognition, more businesses are turning to blogging as a key lead generation strategy. Blogging allows you to demonstrate your expertise and gain visibility by sharing in a variety of venues where your target client spends time online. Don’t even consider blogging unless … First things first. The most important attribute…
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You're an expert; you know your craft. You’ve been at it a while and understand the ins and outs, the potential pitfalls, the manufacturing process or delivery system, not to mention the sales cycle, channel strategy and profit margins. So writing about it should be easy – right? Often, it’s not. Once you’re an expert,…
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Do you know someone who takes forever to tell a story? Despite their best intentions, they wander off on endless tangents and digress with irrelevant details. By the time the story is completed, the point is long lost. While in a social setting a series of polite nods may be the norm, online disdain is…
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