Development of an editorial calendar is a left brain activity, whereas crafting blog posts, videos or podcasts are right-brain activities. While most of us possess both right- and left-brained acumen, attempting to draw from both simultaneously can be frustrating and unproductive.
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With shorter days and routines picking up pace, we feel the transformation from the casual and carefree cadence of summer days to the discipline of the school year. As we turn the calendar to September, the phone starts to ring with business owners ready to ramp up and buckle down. ‘Tis the season for structure. Unlike…
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The crisp autumn mornings often trigger a response based in childhood to sit up and take notice. We feel the transformation from the casual and carefree summer days to the discipline of the school year. As Labor Day approaches, the phone starts to ring with business owners ready to ramp up and buckle down. ‘Tis the season…
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Some days, it can be tough to craft yet another pithy, engaging and informative blog post. Yet maintaining your blog cadence is an important signal to search engines and readers that you are credible and worth following. While we recommend using an editorial calendar to provide the needed structure to make content publication less burdensome,…
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In the first post in this series, we reviewed how an editorial calendar can provide some needed structure for maintaining blog posting cadence. We suggested using a chart or spreadsheet to document categories, or content themes. Hopefully you found some time to do the recommended follow up, creating your own chart of possible blog categories,…
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