Let’s face it: When considering buying products or services from your business, most potential clients start with a review of your website. That experience can lead the visitor to gain confidence and interest in your business, or to dubiously click away and search for competitors. As the centerpiece of your online presence, your website experience…
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A client considering a website redesign asked me to review the effectiveness of their current site. Developed by a web hosting company that specializes in the client's niche, the site was built from a template which included industry-relevant copy, with designated fields to "personalize" the site.
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Let’s face it: When considering buying products or services from your business, most potential clients will start with a review of your website. That experience can lead the visitor to gain confidence and interest in your business, or to click away and search for competitors. As the centerpiece of your online presence, your website experience must…
Read More