Let's do some show and tell. Do an online search for a topic that's covered on your website. Not your company name, but rather, a product or service that you offer, or something you've blogged about. Do your website pages or blog posts appear on the search results pages? If yes (so far, so good!),…
Read More
Getting on page 1 of search results is the goal of most businesses, but it's not a simple effort. The art of search engine optimization (SEO) involves many factors in a continually evolving mix. From inbound links to metatags, site traffic to authority, social engagement to keyword-rich content, the list is extensive. The goal for…
Read More
“Just Google it.” It's a common reaction when we need to purchase an item, get information or learn about a topic. And so we search (on Google or another browser), and miraculously we are presented with pages of links to information. Some of the links, we know, are paid advertising. Some of us choose those links…
Read More