The Small Business Saturday initiative was launched 10 years ago, to promote support of local businesses during the holiday season. While online commerce giants have replaced big-box stores as the primary competition for local retailers in recent years, the challenge for independent businesses remains.
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Can you answer yes to these five questions? Does your online presence convey a unique value that distinguishes your business from all others? Is your content credible, compelling and keyword-rich, yet understandable by potential clients? Are you leveraging on-page and off-page SEO to attract search engines and rank in search results? Is your website architecture intuitive and does it guide your…
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