Let's face it; there's an endless supply of online content clamoring for the attention of viewers. And competing with entertaining pop-up reels featuring dancing dogs isn't an easy task.5 content marketing do's and don'ts to capture viewers for your blog posts, email marketing, social and video marketing.
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How do you explain your business to a prospective client? Do you launch into a prepared sales pitch, infused with industry parlance -- or do you try to simplify to make your offerings relatable to a non-expert? Editing the tech-speak without dumbing down your value is a tricky balance.
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You're an expert; you know your craft. You’ve been at it a while and understand the ins and outs, the potential pitfalls, the manufacturing process or delivery system, not to mention the sales cycle, channel strategy and profit margins. So writing about it should be easy – right? Often, it’s not. Once you’re an expert,…
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