A Contact page is an essential requirement for any website. After all, one of the main purposes of a website is to provide prospective customers an easy way to get in touch with you. So, aside from your email address and phone number, what other information is appropriate for your Contact page?
1. More is not always better: Avoid cluttering the page with extraneous information like a fax number unless it’s routinely required. If you need to offer contact information by department, use a drop-down list. And don’t make a visitor to figure out whether to call Main, Business or Cell — simple call management technology solutions are available.
2. We are here: If you have a brick and mortar presence, include your complete physical address, along with an online map that offers the ability to get directions.
4. Inquiry form: Some users prefer to use an inquiry form to contact you, rather than calling or sending an email. Include a simple form with a drop-down menu of choices and an open response message box showing an allotted character count. The more information you request on your form, the fewer inquiries you’ll get, so keep the required fields to a minimum. Acknowledge submitted inquiries with a confirmation statement or email.
5. Response interval: How soon will you respond to inquiries? State your commitment and be sure to meet it.
6. Continue the dialogue: Where else online (or offline) are you? Potential customers may prefer to connect with you via a Facebook message, tweet or a technology solution such as Skype. Include visual icons with hyperlinks to connect with you on social media platforms and to subscribe to your blog or email newsletter. If you conduct events or attend a certain meeting on a routine basis, include a mention such as “you can also find us at [group or meeting name] every Thursday morning.”
7. Try before you buy: Persuade an indecisive visitor to make the connection with a free consultation or a downloadable document that demonstrates your expertise.
8. Close the sale: Include links to FAQ content or your About page for added credibility to persuade a visitor to contact you.
9. Don’t require users to decipher the unreadable: Use a nimble spam reduction filter to avoid frustrating a visitor. In case of submission errors, retain form information provided and provide a specific and succinct error message.
10. Use clean design: Both the page “look and feel” and the verbiage should be consistent with your brand – whether that’s playful, minimalist, or informative. Break up the page visually with design graphics such as shading, and consider including a photograph of your storefront or of you with clients conducting business.
If your Contact page isn’t converting inquiries into customers, it may be time to make some changes.