The party’s over. Simply having a website is no longer enough to prove credibility and attract business. With millions of new websites, blog posts, videos and other bits of media posted online every day, there’s some serious competition for the customers’ attention.
Credibility is key
Online visitors click away faster than the blink of an eye. And search engines have their own ever-evolving definitions of credibility, applied in algorithms to rank content on search results pages. To achieve visibility online, all the boxes need to be checked.
That’s why a robust and credible online presence — including your website, videos, social profiles and blog — for starters — is so vital.
A credible online presence:
- Improves your placement in search results. The majority of searchers do not probe beyond the first few pages of results.
- Offers proof to prospects and clients. A vague or generic website doesn’t convince anyone that your business is the answer to their needs.
- Helps you rise above the competition. Documented proof of your value, such as client case studies and testimonials, shows prospects that you deliver on your promise.
Free downloadable infographic
We’ve created a free downloadable infographic highlighting 10 ways to build a credible online presence, including how to:
- Demonstrate thought leadership and instill confidence in prospects
- Provide relatable evidence of your capabilities and value
- Highlight your training and credentials
- Address technical items important to search engine placement
- … and more!
