Workshop: Using Facebook & Twitter for Business Can using Facebook and Twitter really help my business? Which platform should I be on? How do I get others to “follow” me on Twitter or “like” my Facebook page? If you've struggled with these questions and need to understand why social media marketing is critical to…
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20 Quick Ways To Promote Your Event Events can be a great way to increase visibility for your business and showcase your knowledge. Often these events are free or at minimal cost for attendees. To be sure your time is well invested, you need to maximize your attendance of potential future customers. How to do that?…
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In the first post in this series, we reviewed how an editorial calendar can provide some needed structure for maintaining blog posting cadence. We suggested using a chart or spreadsheet to document categories, or content themes. Hopefully you found some time to do the recommended follow up, creating your own chart of possible blog categories,…
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How do you avoid having that great blog post idea fly out of your head as quickly as it popped in? It's a matter of creating a structure to make content publication a simpler task. We use an editorial calendar.
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How did I end up with two or more LinkedIn accounts? There are many ways it can happen: Perhaps you created an account using a nickname and can't find it when searching on your given name. Or after not using LinkedIn for a while, you can't recall your login password and figured it was quicker to…
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