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Business development

Jan 22
Click segmentation - jockey & horse at finish line

Introduction To Email Click Segmentation

By "How To" Series, Business development, Business Tips, Email Marketing, Tidbits of Wisdom One Comment
There's a stark contrast between a guided trail ride and racing in the Kentucky Derby. While both involve riding a horse, the gear and the preparation -- not to mention speed of the journey -- are profoundly different. In the quest for a successful conclusion, however, both riders must continuously adjust their approach based on frequently shifting…
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Dec 11

Frequently Asked Questions: Great & Powerful

By Business development, Business Tips, Lead Generation, Marketing Strategy, Search Engine Optimization, Website Optimization 2 Comments
Take a deep breath and follow Dorothy's approach when she desperately wanted to return to Kansas. Rather than "there's no place like home," your phrase to repeat three times (and make your mantra) is: I will keep my website fresh Evolving as your business grows and changes, your website should be a living thing. The changes may be minor…
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