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Business Inspiration From March Madness

By Business Tips, Content, Email Marketing, Search Engine Optimization, Website Optimization No Comments
This time of year, when you hear about rankings, they aren't the ones relating to search engine listings. In March, rankings are about brackets and pump-fakes and second chance points ... and some really good live television if you are a basketball fan. Yes, March Madness is upon us, and it seems there are more similarities…
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Click segmentation - jockey & horse at finish line

Introduction To Email Click Segmentation

By "How To" Series, Business development, Business Tips, Email Marketing, Tidbits of Wisdom One Comment
There's a stark contrast between a guided trail ride and racing in the Kentucky Derby. While both involve riding a horse, the gear and the preparation -- not to mention speed of the journey -- are profoundly different. In the quest for a successful conclusion, however, both riders must continuously adjust their approach based on frequently shifting…
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