"Who gets too much email?" I asked that question recently when presenting to a group. Not surprisingly, nearly every hand in the room shot up into the air. Participants broke into impassioned dialogue about overflowing in-boxes, spammers and unsubscribes. Once I regained control, I spent the next 15 minutes talking about the effectiveness of email…
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Do you struggle with getting your message heard? With an endless supply of content out there, breaking through has indeed become more difficult. And engagement -- getting others to pay attention long enough to explore an attached link, respond with a comment, or share your posts -- let's just say that's not easy either. So…
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Whether you welcome all connections or are more selective about who you welcome into your LinkedIn network, there may be times when you want to sever a LinkedIn relationship. Two options are available to enable this action: remove connection and block connection. In either case, the connection is not notified of your action taken. This…
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Heartbreak Hill: Marketing Is A Marathon In business and in sports, enduring success is the result of hard work and long-term commitment. On this Marathon Monday, learn from those who know how to go the distance. This post has been updated for relevance and timeliness. Please see the refreshed post here.
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Marketing Intelligence: How To Use Twitter Notifications Do you use Twitter for business? If so, do you know whether it's paying off? By engaging strategically within your niche with target connections and industry leaders, you can grow your authority and influence within Twitter and drive traffic to your business. Not just on "transmit" Engaging strategically…
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