What are your key conversion goals? The question, which I ask of every client, seems like a no-brainer. The initial response: "To buy my product or services." Of course; while we may love our work, most of us are in it (at least to some degree) to earn a living. But selling is a process,…
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Leverage Local Networking with Alignable Many clients express concern about the continually changing array of social networks, wondering how to keep up with the latest and greatest. My response (as well as my personal practice) is to limit use of social media, focusing on the ones where your customers are likely to participate. When I…
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Making the Most of Your Website Header Location, location, location. We've all heard the expression regarding real estate, but how does it apply to your website? Since most visitors scan (rather than read) website content, a clean, uncluttered design helps direct their attention to well-placed information and images. First, identify your key conversion elements. Then…
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Getting on page 1 of search results is the goal of most businesses, but it's not a simple effort. The art of search engine optimization (SEO) involves many factors in a continually evolving mix. From inbound links to metatags, site traffic to authority, social engagement to keyword-rich content, the list is extensive. The goal for…
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“I already have a personal profile on LinkedIn that I hardly use. Why do I need a company profile?” Well, for starters, in order to maximize the impact of social media, you need to use it strategically, to connect and engage with contacts, influencers, potential customers and affiliates. Use your personal LinkedIn profile to engage…
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