Even those who are highly interested may at times prefer to remain anonymous, to observe from a distance. Allow a prospect to be a fly on the wall.
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How do you explain your business to a prospective client? Do you launch into a prepared sales pitch, infused with industry parlance -- or do you try to simplify to make your offerings relatable to a non-expert? Editing the tech-speak without dumbing down your value is a tricky balance.
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Our free downloadable blogging checklist contains tips and best practices to ensure your blog posts are optimized for success.
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March Madness is upon us, and there are more similarities between this premier NCAA basketball championship and competing in business than you might anticipate.
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Development of an editorial calendar is a left brain activity, whereas crafting blog posts, videos or podcasts are right-brain activities. While most of us possess both right- and left-brained acumen, attempting to draw from both simultaneously can be frustrating and unproductive.
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