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Email Marketing

Mar 19
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Business Inspiration From March Madness

By Business Tips, Content, Email Marketing, Search Engine Optimization, Website Optimization No Comments
This time of year, when you hear about rankings, they aren't the ones relating to search engine listings. In March, rankings are about brackets and pump-fakes and second chance points ... and some really good live television if you are a basketball fan. Yes, March Madness is upon us, and it seems there are more similarities…
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Jan 22
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Click segmentation - jockey & horse at finish line

Introduction To Email Click Segmentation

By "How To" Series, Business development, Business Tips, Email Marketing, Tidbits of Wisdom One Comment
There's a stark contrast between a guided trail ride and racing in the Kentucky Derby. While both involve riding a horse, the gear and the preparation -- not to mention speed of the journey -- are profoundly different. In the quest for a successful conclusion, however, both riders must continuously adjust their approach based on frequently shifting…
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Jun 28
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Canned Content Is For The Birds

By Business Tips, Email Marketing, Marketing Strategy, Website Optimization 2 Comments
With canned content, your business is nearly indistinguishable from your competitor's. There are times when it's really hard to bite your tongue. I had one of those moments during a recent conversation with a new client. While discussing their current marketing tactics and how we could improve their effectiveness, the client mentioned that they use email…
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