A well thought-out site mimics a walkable neighborhood; it’s easy to navigate and invites the user to explore in a natural way. As part of the template that appears on all pages, the website footer gets a lot of visibility. So it's very important to finesse it and maximize its value.
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Development of an editorial calendar is a left brain activity, whereas crafting blog posts, videos or podcasts are right-brain activities. While most of us possess both right- and left-brained acumen, attempting to draw from both simultaneously can be frustrating and unproductive.
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While today's quests for information generally begin with an online search, the actual nuances of that search can vary widely. Some searchers are strongly channel-centric, commencing their information quests directly on their preferred channel. For those on a "how-to" search, that channel is most often YouTube. Learn how to add clickable calls to action (cards)…
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Founders raised in the digital era (as well as some tech-savvy entrepreneurs) may be tempted to create their own website. The thinking – not altogether illogical – may be that since their business is just starting out and will evolve, a “starter” website is sufficient. But one sure way to keep your business small is…
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For us, Facebook Business Suite appeared several weeks ago without any warning or notification. When attempting to schedule a post, a new tab opened into the Business Suite with a cryptic and rather half-baked explanation. Navigating within an account, this same awkward jump page was displayed each time we tried to view published or scheduled…
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