Brand pillars are not a competitive secret that should be kept close to the vest. Rather, they should guide your visual presence, marketing outreach and interactions, both online and offline.
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How do you explain your business to a prospective client? Do you launch into a prepared sales pitch, infused with industry parlance -- or do you try to simplify to make your offerings relatable to a non-expert? Editing the tech-speak without dumbing down your value is a tricky balance.
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Remember the movie The Incredibles? It's a highly entertaining animated film about a family of superheroes who attempt to hide their powers and live a quiet suburban life, in accordance with a government mandate. Each family member has their own unique superpower, which assist them in their adventures fighting evil. In their mundane alter-ego lives,…
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A well thought-out site mimics a walkable neighborhood; it’s easy to navigate and invites the user to explore in a natural way. As part of the template that appears on all pages, the website footer gets a lot of visibility. So it's very important to finesse it and maximize its value.
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With the holidays upon us, we extend our thanks to our clients, partners and supporters. We sincerely appreciate your business, and wish you good health, joy and success in 2021.
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