You're an expert; you know your craft. You’ve been at it a while and understand the ins and outs, the potential pitfalls, the manufacturing process or delivery system, not to mention the sales cycle, channel strategy and profit margins. So writing about it should be easy – right? Often, it’s not. Once you’re an expert,…
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Let’s face it: When considering buying products or services from your business, most potential clients start with a review of your website. That experience can lead the visitor to gain confidence and interest in your business, or to dubiously click away and search for competitors. As the centerpiece of your online presence, your website experience…
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A small detail can taint even the most stellar first impression. We may chuckle at a video of an impeccably coifed high-profile actress on the red carpet, trailing toilet paper from her designer stilettos. Or smirk quietly when a capable but overbearing colleague grandstands at a team meeting, arms waving and mouth open, the evidence of…
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With a seemingly limitless world of information to explore, competition is fierce for a millisecond of attention. Capturing a visitor requires the perfect recipe to pique interest and intrigue your reader. Offer a tempting nugget to intrigue. This post has been refreshed for relevance. See the new post here.
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7/11/16: This post was originally published in October 2012 and has been revamped and updated for relevance and timeliness. From home design colors to fashion trends, hottest apps to coolest vacation spots, today’s pace of change is extraordinary. It seems that technology evolves as we sleep, presenting new opportunities and challenges with each new day.…
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