Making the Most of Your Website Header Location, location, location. We've all heard the expression regarding real estate, but how does it apply to your website? Since most visitors scan (rather than read) website content, a clean, uncluttered design helps direct their attention to well-placed information and images. First, identify your key conversion elements. Then…
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Creating An Immediate Impact Online As the new year approaches we're encouraged to reflect on strategies for self-improvement, doing more good, having a positive outlook or creating a better impression. As business owners, we should be considering the same opportunities for our companies. Consider whether you are capitalizing on each of your business assets -- including…
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A Contact page is an essential requirement for any website. After all, one of the main purposes of a website is to provide prospective customers an easy way to get in touch with you. So, aside from your email address and phone number, what other information is appropriate for your Contact page?
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You know your craft. You're an expert. You've been at it a while and understand the ins and outs, the potential pitfalls, the manufacturing process or delivery system, not to mention the sales cycle, channel strategy and profit margins. So writing about it should be easy - right? Often, it's not. Once you're an expert, that industry…
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Do you feel awkward or self-conscious about your website's About page? Understandable -- it can be difficult to sell yourself. But the About page is among the most often viewed website pages, and a robust and well-articulated page conveys credibility. Think of your About page as part resume, part scrapbook with a bit of personality thrown…
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