A small detail can taint even the most stellar first impression. We may chuckle at a video of an impeccably coifed high-profile actress on the red carpet, trailing toilet paper from her designer stilettos. Or smirk quietly when a capable but overbearing colleague grandstands at a team meeting, arms waving and mouth open, the evidence of…
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With canned content, your business is nearly indistinguishable from your competitor's. There are times when it's really hard to bite your tongue. I had one of those moments during a recent conversation with a new client. While discussing their current marketing tactics and how we could improve their effectiveness, the client mentioned that they use email…
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A client considering a website redesign asked me to review the effectiveness of their current site. Developed by a web hosting company that specializes in the client's niche, the site was built from a template which included industry-relevant copy, with designated fields to "personalize" the site.
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If your website isn’t yet mobile-responsive, it’s time to act. As a business owner, we understand firsthand that staying on top of everything is a daily challenge. And the rapid speed of technology changes doesn't help. But of all of the business initiatives to choose from, your website isn’t one that should be deferred to tackle…
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If you truly want to grow your business, it's time to face reality. What's the initial impression of visitors when landing on your website? Are they able to accomplish what they came to your site for -- quickly?Is the content user-focused or internal jargon? Do you depend on visitors stumbling onto your site -- or worse,…
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