As the power of content marketing gains recognition, more businesses are turning to blogging as a key lead generation strategy. Blogging allows you to demonstrate your expertise and gain visibility by sharing in a variety of venues where your target client spends time online. Don’t even consider blogging unless … First things first. The most important attribute…
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As the power of content marketing gains recognition, more businesses are turning to blogging as a key lead generation strategy. Blogging allows you to demonstrate your expertise and gain visibility by sharing in a variety of venues where your target client spends time online. Don't even consider blogging unless ... First things first. The most…
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Blogging is one of the best ways to demonstrate credibility and drive targeted traffic to your website. While highly effective, this fact is hardly a secret, which is why upon conducting a search on nearly any topic, you can find a blog post or two (or twenty). So you need to do everything possible to…
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In the first post in this series, we reviewed how an editorial calendar can provide some needed structure for maintaining blog posting cadence. We suggested using a chart or spreadsheet to document categories, or content themes. Hopefully you found some time to do the recommended follow up, creating your own chart of possible blog categories,…
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How do you avoid having that great blog post idea fly out of your head as quickly as it popped in? It's a matter of creating a structure to make content publication a simpler task. We use an editorial calendar.
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