The art of search engine optimization (SEO) is complex and ever-changing. A strong dose of discipline and ongoing perseverance are needed to keep (or get) your site well-placed in the organic search results pages. Myriad factors contribute to successful SEO; among them demonstrated credibility and original, keyword-rich, user-focused content. SEO strategies include both on-page search engine optimization…
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Take a deep breath and follow Dorothy's approach when she desperately wanted to return to Kansas. Rather than "there's no place like home," your phrase to repeat three times (and make your mantra) is: I will keep my website fresh Evolving as your business grows and changes, your website should be a living thing. The changes may be minor…
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Links within your website serve both search engines and website visitors, and demonstrate credibility by proffering additional related content.
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If your website isn’t yet mobile-responsive, it’s time to act. As a business owner, we understand firsthand that staying on top of everything is a daily challenge. And the rapid speed of technology changes doesn't help. But of all of the business initiatives to choose from, your website isn’t one that should be deferred to tackle…
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One of the many powerful benefits of blogging is the unique keyword-rich URL of each post. These posts not only increase your online footprint, but also demonstrate authority and signal search engines that your site has fresh relevant content to be shared. But blogging isn't for the faint of heart. Perhaps you don't write easily.…
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