Let's do some show and tell. Do an online search for a topic that's covered on your website. Not your company name, but rather, a product or service that you offer, or something you've blogged about. Do your website pages or blog posts appear on the search results pages? If yes (so far, so good!),…
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As the year's end approaches, we like to reflect back, focusing on successes and noting those pesky "opportunities" for doing better in the new year. While there's not always enduring discipline around personal resolutions, from a business perspective we engage in intentional reflection. Similar to applying marketing intelligence to inform future marketing efforts, intentional reflection…
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Google has changed the rules again. Not a search algorithm change this time, but rather a shift in the display of results for local searches. Prior to the recent change, a general search such as "hardware stores haverhill ma" would return a display of seven results. Each of the top results (known in the SEO…
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As the power of content marketing gains recognition, more businesses are turning to blogging as a key lead generation strategy. Blogging allows you to demonstrate your expertise and gain visibility by sharing in a variety of venues where your target client spends time online. Don't even consider blogging unless ... First things first. The most…
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One of the best movies of all time coined the line "If you build it, they will come." While in the film, baseball greats did magically come -- ghosts emerging out of the corn fields to play ball -- in today's digital world, we need more than just a bit of magic to drive website…
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